Friday, May 10, 2019
Multinational Acquisition (MICROSOFT acquired NOKIA Essay
Multinational Acquisition (MICROSOFT acquired NOKIA - Essay drillWith this concern, the adjudicate intends to elaborate the acquisition strategy of Microsoft Corporation all over Nokia Oyj. Microsoft recently underwent strategic acquisition of disparate brands of Nokia. The company opt for patent acquisition specifically of certain mobile phones that were traded by Nokia previously. Microsoft acquired patents of around 8500 designs that were previously traded by Nokia. However, Microsoft did not opt for replacing the existing brand name that Nokia is using for branding its products (Singh, 2014). Thus, the essay will analyse the different acquisition techniques followed by the organisation i.e. Microsoft when acquiring Nokia.The type of acquisition, which Microsoft underwent, is patent acquisition. In order to describe the acquisition, it can be inferred that the company acquired nearly 8500 patents of designing certain brands of Nokia. Patent is duly considered to be an intelle ctual property for the companies. The acquisition of the patent rights eventually provided Microsoft with an added advantage to develop an authority to do with certain authorities. It is worth mentioning that with the recent development of different phones that designed by Apple and Samsung, the well-developed market of Nokia sink drastically. Furthermore, as the Android technology based smart phones took over the market and developed its leadership over Windows softw atomic number 18, Microsoft even faced a massive downturn. The giants of their respective areas of operations faced severe backlogs and developed a huge turmoil during this convergence of the market. Thus, Microsoft went with strategic development of acquiring the 8500 design patents of Nokia specifically in the study of smart phones (Ali-Yrkko et al., 2013).The acquisition that took place between the two companies was mostly based on the intellectual properties, which are owned by Nokia. Microsoft eventually acquir ed the business units that
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